28 mei 2005 • Art Route North: 'Business as Usual'

From 28 May till 25 June 2005 a unique art route will be held at the shopping area 'The Old North' in Rotterdam, entitled: 'Business as Usual'. Egied Simons invented a concept based on a partnership of 20 artists with 20 retailers.

The artists are invited to create a site specific installation at a location by means of reacting to characteristic marks or features of a certain shop or business. The initiative is supported by the Foundation Artinfuse and is part of the cultural manifestation Rotterdam heeft Koorts.